The Czech Television is the strongest TV group in November in the universal audience over 15 years of age in terms of all-day viewership. The position of the commercial groups Prima and Nova is balanced in this audience category.
The autumn conference of AKTV will take place on 22th of November 2022 iand will be co-hosted by the Slovak ATVS. The main item on the agenda will be the first ever research conducted for AKTV, namely the czech edition of the Track the Success study.
Brands will continue to invest in advertising in the second half of the year, but warc expects a slowdown in 2023, expects WARC.
Monitored media advertising investments grew by almost a quarter year-on-year in April. Then for the first four months of 2022 they were up 15 percent, Nielsen Admosphere monitoring shows.
This spring marks the fifth anniversary of the Association of Commercial Television whose founding members are the Nova, Prima and Óčko TV groups.
The Prima Group is trying to counter the expected outflow of advertising GRPs in linear TV and will introduce auction sales for part of its advertising space from 2023.
Today, broadcasters and streaming services around Europe celebrate Media Freedom Day[1]. As the European Commission drafts the European Media Freedom Act (EMFA), ACT, ABBRO, ACCeS, AKTV, ARCA, CRTV, UTECA and VÖP recall common principles to safeguard media pluralism, independence and sustainability. Any new regulations impacting audio-visual media should be assessed in light of general principles, […]
Mediaguru shares a summary view of the development of individual media types in 2021, the second "covid" year.
The gross volume of advertising investment in the media was higher in the first nine months of this year than in the same period last year, according to the monitoring.
It is expected that in the coming days, the government will submit the draft Amendment to the Copyright Act to the Chamber of Deputies. The Amendment to the Copyright Act promises to strengthen the rights of copyright holders and to improve the accessibility of copyrighted works.
TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives.
