CZECH TELEVISION WAS THE STRONGEST IN FEBRUARY, TV NOVA LEADER IN PRIME TIME.

CZECH TELEVISION WAS THE STRONGEST IN FEBRUARY, TV NOVA LEADER IN PRIME TIME.

7. March 2024

Czech Television stations remained the strongest in February in the universal 15+ group in all-day broadcasting. In prime time, the Nova group is still the leader. The Prima group grew the most year-on-year in prime-time in February.

Czech Television stations were the strongest in February in the 15+ group in terms of viewership. Their aggregate share was 29.71%, down 1.6 percentage points from February last year.

Nova stations remained the strongest in the 15-54 and 18-69 viewer groups. It also has the highest share in prime time in all key audience categories. Here, it improved year-on-year shares in the 15+ and 18-69 groups.

Prima Group then showed the biggest year-on-year gains in prime time across all TV groups. It also increased share in the 15+ group across the day.

However, the top three TV groups, with the exception of Prima in 15+, did not improve their all-day viewing figures compared to last February. Atmedia grew the most year-on-year in daytime viewership.

Television Seznam also continued its slight growth. The share of the Barrandov group decreased year-on-year.

Of the individual TV stations, CT Sport (broadcasting both the biathlon and cyclo-cross World Championships) grew the most this February compared to February last year. Its share rose to 4.01% in February (15+, +0.7 pp y-o-y). The second highest growing channel was the main channel TV Prima (+0.59 ppts. to 12.25%).

Source: mediaguru.cz